Knowing what to do and knowing how to do something are two entirely different things. Knowing what to do requires only a high-level understanding of the environment, the tasks and the information. It doesn’t take much to know what it takes to manage a sales team, be CEO, run a professional sports franchise, implement a new commission plan, or develop a new sales process. Knowing what to do is the easy part. It get’s hard in knowing HOW to do these things.
— Knowing What to Do and Knowing How to Do It are Two Entirely Different Things | A Sales Guy
