Write like you’re a goddamn death row inmate and the governor is out of the country and there’s no chance for a pardon. Write like you’re clinging to the edge of a cliff, white knuckles, on your last breath, and you’ve got just one last thing to say, like you’re a bird flying over us and you can see everything, and please, for God’s sake, tell us something that will save us from ourselves.
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Activity based management is stifling. It removes creativity from the process. It removes ownership and employees end up feeling like cogs in a wheel and not true contributors.
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Rand Fishkin on Viral Content
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Long-term success is dependent on a culture that is nurtured and alive. Culture is the environment in which your strategy and your brand thrives or dies a slow death.
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Research shows that confidence makes us seem more trustworthy—and when you’re out on the meat market, selling how great you are, confidence makes people accept your pitch.
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So it’s not about training the next generation of programmers. But equally, of course, it is. Hiring great programmers is tough. There simply aren’t enough to go around. We need more talented coders, and we need to start them young.
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If you can’t code, you are forced to rely on those that can to ensure that you can benefit from the greatest tool at your disposal. Whether it’s an app for your phone or a nuclear power station, it seems as if there’s some freaky class divide developing between those who can code versus those that can barely figure out their Facebook privacy settings.
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One of the things that digital content makes obvious is that the current physical manifestation of a print-bound textbook is a strangely awful construct — one designed to remove students one step (at least one step) from the primary sources that inform the field they’re studying. You don’t read Darwin; you read “Introduction to Biology.” You don’t read de Tocqueville; you read “American History I.” Sure, textbooks offer easier-to-digest summaries of the content, geared to the particular grade level of the student. They offer diagrams and illustrations and review questions and a glossary. But textbooks are always an assembly from a variety of sources, geared towards a classroom setting where the teacher leads students through the chapters and the exercises and the examinations. Neither the teacher nor the student is expected to be an expert. You just need to know enough to pass the test.
